Saturday, July 31, 2010

Carson General Store Branding

Branding of Carson General Store is finally complete!

T-shirts were printed at I highly recommend them! Not only are their American Apparel t-shirts so soft and comfy, their customer service is A-MAZING. And their online chat tool is also great!

The One With Carson General's Sign

The Carson General Store sign is finally done! It was a very long project - but the result is pretty cool. And here's a little insight into the how-to.

Step 1: We mounted the plywood on a wall to make the painting easier. Painted the plywood white and used a projector and transparency to project the image onto the plywood. Next, we outlined the design on the plywood with a Sharpie. In retrospect, I would use something a little easier to paint over. It turns out that Sharpie is rather difficult to cover.

Step 2: Painting in the color. Since the sign is going to be outside, we used exterior paint. It was color matched at Home Depot. Exterior paint is difficult to work with - but worth it for the end result. This is me painting - one of the final steps was outlining the mountains with charcoal colored paint.

Getting all the long lines of the lettering straight proved to be quite a challenge. I ended up edging almost every part of every letter with painter's tape. It took a long time - but was well worth the ease of painting such long strokes against the grain of the wood.

A close up of the final product before we had dismounted the plywood. After it was dismounted, we used a skill saw to cut out the half-oval over the top of the mountains.

And this is what it currently looks like mounted above the store. I wish that the pulleys in the front weren't there... but apparently it was a necessity. In the Columbia River Gorge there are a lot of big wind gusts - gusts strong enough to take the sign off and into something valuable. So, until we figure out a new way of securing the sign, the pulleys stay.

Thursday, July 1, 2010

The One With a Sneak Peak

I thought I'd explain why I haven't updated in a while: I've been really busy! I am in the process of painting a sign for an upcoming grocery store in Carson, Washington: Carson General Store. Basically, I am turning my logo design into a huge sign to go on the roof of the building. This a rendering of what the sign will look like.It is going very well and you can expect a full recap soon!

I have also been hard at work on two political campaigns for family friends. You'll get to see all the details soon, but for now, here's a sneak peak at one of the buttons.

More to come on all this later!
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